They call it the open secret now that the world knows what we can do.
We are speaking of the animation industry growth which without much help from anywhere is poised for an unheard-of growth of 30% year-on-year! Yes, the figures in 2014, a defining year was INR 4500.00 crores….and
“India’s animation industry generated revenue Rs.51.1 billion in 2015, according to a FICCI-KPMG report.”
-The Indian Express,10 April,2016
… and growing!
“The animation industry is definitely evolving in India. It has witnessed unprecedented growth rates in recent times,” says US-based Avneet Kaur Kaur who has lent her creative touch to “Tangled”, “Frozen” and “Zootopia”. (The Indian Express, 10 April,2016)
You may ask what could be the reason for this phenomenal growth. Quite a few actually like:
- Largest pool of trained manpower which speaks fairly decent English. Close to 50% of India’s population is under 25 years of age i.e., an age which does not find animation, its production and promotion intimidating, boring or confusing. They have seen Walt Disney’s characters from the time they opened their eyes and can relate to the latter and his set of characters. Television, Digitization and the Internet does not scare this set which thrives and swears by it.
- Largest pool of original stories and situations which are the basis to create original animated characters. Chotta Bheem, Krishna aur Balram etc are perfect examples. Our Epics and their sub-topics too are humongous by comparison and give enough fodder to create the best animated stories.
- Increasing costs of production in mature markets. Yes, US, Europe and the likes have finesse and the markets but the flip side is the increased costs which pushed margins severely. India on the other hand has the right resources at a fraction of their costs! This is the reason you find Indian entities doing parts of movies such as Game of Thrones, Disney’s 2014 Angelina Jolie movie Maleficent and Dreamworks Animation’s How to Train Your Dragon.
- Given its phenomenal growth trajectory, some known industry biggies such as Reliance and Mahindra too have thrown in their hats and want to be part of the action. They have invested in the entire range right from teaching to producing movies!
And the future?
With platforms such as movies, gadgets and lives getting intertwined like never before, animation industry growth is poised to go thru the roof! In India, given the youthful enthusiasm and the fact that we are most comfortable with smartphones makes us not only producers and contributors to the growth of the animation industry but also one of its largest consumers!
So if you are planning to get develop a career in animation after 12th, you are on the right track….a track which is not only right but has the right growth path. Get into places like Pune’s very own Maharashtra Cosmopolitan Education Society’s (MCES) PA Inamdar College of Visual Effects, Design and Art where it is not only about and education in animation but making a complete animation specialist out of you!