Imagine yourself being a dentist trying to explain the sorry state of affairs existing in your client’s mouth. Or worse, a gastroenterologist trying to explain to your client the pathetic and painful condition forming in areas one is not too happy talking about.
Jokes and jibes aside, these are serious concerns that need to be addressed in a form both the Specialist and Client can understand while being on the same plane.
To their aid comes the new field in medicines. Medical Animation. No human intervention has increased the quality of human life more than medicines and nothing explains medicines better than Animation! Why? Because a picture explains a concept much better than a thousand words.
Medical Animation involves putting forth accurate and inspirational medical graphics and animations which are intended to inform, educate and explain products and processes.
Specialized agencies have now sprung up which have on their board seasoned doctors with a passion for animation and graphics. Bringing all factors together is a well-drafted script and humongous amount of research and reference. What you get at the end is a well designed high-quality animation which gives accurate information in a manner which would interest both a layman as well as a medical practitioner.
What then have been the factors which have brought these changes?
- Availability of technology in the field of medicines: Pin-hole surgeries, lasers, miniaturized cameras to go within the body etc. are some of the ways by which even the most difficult procedures can be filmed.
- Availability of technology in the field of animation: 2D, 3D, high-end software, computers etc are just some of the technology which have made it possible to visualize the procedures and reactions that the body might be subjected to.
- Availability of infrastructure to animate, record and transmit these animations. In the west, the existing where-with-all is good enough to create these animations but it is slowly trickling down to other not-so-well-to-do countries as well. Every country has its set of unique challenges that need to be dealt with individually and this is where a developed local infrastructure helps
- Need to reduce costs and get information across vast distances, fast: Technologies like computers and the internet have seen to it that the final product can be made as per demand, fast and transmitted over very, very long distances thus reducing costs of medication in a big way.
- Need to make technology accessible to all involved: Gadgets are no more the preserve of the rich and resourceful. Being relatively cheap with adequate capacity to host animated videos, they now do what till some time back was the exclusive preserve of medical practitioners in the western world.
- By using social media, a subject is accessible to a whole population instead of one individual. You cannot hide behind jargons, technicalities and talk of costs anymore!
- Persons affected are more interested to know of their afflictions and that too in real time with the use of the best of technology making their experience very good. Not only is the condition explained with the latest available solution but it also leaves scope to explain the future trends and evolutions. These can be an educational, entertaining and engaging experience.
- The tone of the presentation is more like a story or a documentary which can be radically different from a normal patient-doctor relationship. Doctors being busy individuals, penetrating queries can be time consuming. The field of medicines too is undergoing transformation at a quick pace and not all Medical Practitioners can be expected to keep pace. One good way to keep all abreast with the latest technology is by making relevant animation series.
- Tough to replicate actions and procedures as also those which involving individual privacy can well be shown easily and with minimal issues.
- Lengthy procedures can be made like a full-length movie.
- These animated series remain in public domain for all times to come
- Every doctor thus becomes a recipient and donor of valuable information.
So the next time you fall ill, where do you go? A doctor or youtube?