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Imagine yourself being a dentist trying to explain the sorry state of affairs existing in your client’s mouth. Or worse, a gastroenterologist trying to explain to your client the pathetic and painful condition forming in areas one is not too happy talking about.

Jokes and jibes aside, these are serious concerns that need to be addressed in a form both the Specialist and Client can understand while being on the same plane.

To their aid comes the new field in medicines. Medical Animation. No human intervention has increased the quality of human life more than medicines and nothing explains medicines better than Animation! Why? Because a picture explains a concept much better than a thousand words.2D & 3D Animation

Medical Animation involves putting forth accurate and inspirational medical graphics and animations which are intended to inform, educate and explain products and processes.

Specialized agencies have now sprung up which have on their board seasoned doctors with a passion for animation and graphics. Bringing all factors together is a well-drafted script and humongous amount of research and reference. What you get at the end is a well designed high-quality animation which gives accurate information in a manner which would interest both a layman as well as a medical practitioner.

What then have been the factors which have brought these changes?

  • Availability of technology in the field of medicines: Pin-hole surgeries, lasers, miniaturized cameras to go within the body etc. are some of the ways by which even the most difficult procedures can be filmed.
  • Availability of technology in the field of animation: 2D, 3D, high-end software, computers etc are just some of the technology which have made it possible to visualize the procedures and reactions that the body might be subjected to.
  • Availability of infrastructure to animate, record and transmit these animations. In the west, the existing where-with-all is good enough to create these animations but it is slowly trickling down to other not-so-well-to-do countries as well. Every country has its set of unique challenges that need to be dealt with individually and this is where a developed local infrastructure helps
  • Need to reduce costs and get information across vast distances, fast: Technologies like computers and the internet have seen to it that the final product can be made as per demand, fast and transmitted over very, very long distances thus reducing costs of medication in a big way.
  • Need to make technology accessible to all involved: Gadgets are no more the preserve of the rich and resourceful. Being relatively cheap with adequate capacity to host animated videos, they now do what till some time back was the exclusive preserve of medical practitioners in the western world.

What has the result of this revolution ?Foundation of art 

  • By using social media, a subject is accessible to a whole population instead of one individual. You cannot hide behind jargons, technicalities and talk of costs anymore!
  • Persons affected are more interested to know of their afflictions and that too in real time with the use of the best of technology making their experience very good. Not only is the condition explained with the latest available solution but it also leaves scope to explain the future trends and evolutions. These can be an educational, entertaining and engaging experience.
  • The tone of the presentation is more like a story or a documentary which can be radically different from a normal patient-doctor relationship. Doctors being busy individuals, penetrating queries can be time consuming. The field of medicines too is undergoing transformation at a quick pace and not all Medical Practitioners can be expected to keep pace. One good way to keep all abreast with the latest technology is by making relevant animation series.
  • Tough to replicate actions and procedures as also those which involving individual privacy can well be shown easily and with minimal issues.
  • Lengthy procedures can be made like a full-length movie.
  • These animated series remain in public domain for all times to come
  • Every doctor thus becomes a recipient and donor of valuable information.

So the next time you fall ill, where do you go? A doctor or youtube?

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Industrial Light and Magic.

Four words which are the last words in VFX (Visual Effects)…….and just about anything to do with it!

Part of the Lucas Films, it all started in the year 1975 when its owner George Lucas was making “Star Wars” the movie which established him as the ultimate VFX Czar. Scouting for a team to do the VFX, he came across the then defunct VFX department of 20th Century Fox. Things happened and a small team was formed from the ex-employees at 20th Century Fox who would in three years’ time morph into the entity we all know i.e. ILM. From then on ILM has only gone from strength to strength to strength to………..STRENGTH!VFX

ILM has done the VFX for practically all the top-grosser of Hollywood, be it the Indiana Jones series, the Harry Potter series, the Jurassic Park series, the Star Trek films, the Pirates of the Caribbean series, the Terminator series, Men in Black series besides doing some part of the movie, Avatar.

If you thought ILM only did mind-boggling stuff, think again. In movies like James Cameron’s Schindler’s List, extras, things and places were apparently placed into the film, AFTER it was completed! Roads widened, buildings coming up……the list is endless.

It goes to ILM’s credit that they created technologies like Image Based Motion Capture Technology and “OpenEXR format” for High Dynamic Range Imaging. The latter being its proprietary software which can be downloaded for free.

George Lucas, besides being a Producer and prolific writer of films like Star Wars and the Indiana Jones series, also is a great business man! He sold the computer-generated graphics part of ILM to Late Steve Jobs for a hefty sum. And in 2012, the entire remaining ILM was hived off to the Walt Disney Company.

In terms of awards that it has garnered, the year 2009 was especially rich. It received 15 Best Visual Effects Oscars and 23 additional nominations. Additionally, it also received 24 Scientific and Technical Awards from the Academy of Motion Picture Arts and Sciences.

Truly the last word in VFX….Industrial Light and Magic!Nuke 

Click to know more about ILM http://www.ilm.com/

 

Logo’s / Images / photographs used on this page is a trademark, property and copyright of respective companies
and people. VEDA hold no claim on such graphics and images

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Continuing where we left off a few days back, mentioned below are some more avenues opening up in the animation and VFX industry.

Animation and VFX is one fast-growing industry with close to 10% growth Year-on-year. It is not without reason that the demand for trained (and preferably experienced) manpower is at its all-time high.M.A. in Multimedia Animation 

Animators:

You have an idea of a cartoon character but have no idea of how to go about trying to put life into it. Well, hire an Animator. These are the chaps who bring life to an idea by conceptualize the idea, drawing and illustrating relevant parts to form a narrative, creating a storyboard, designing the entire package and pretty much do everything creative to create an animated character. The main job of an animator in most cases is to put life into an image by playing around with colors, backgrounds, light and shadows and creating an image of motion.

These days with the advent of technology, most of the work is done on machines ie., computers with various kinds of software like AutoDesk, Adobe etc.

3D Modelers:

The word 3D is a short form which expresses the fact that in the real world, everything that exists are measured for space utilized using its physical dimensions which is an amalgamation of its length, width and height.
One field where the concept of 3D is fast catching-up is animation which can be for entertainment like video games, movies, TV serials or stuff you can view on a tab. Besides entertainment, 3D modeling is fast catching up in important areas like training under virtual reality through a simulator, a walk-through for architects, interior decorator and builders, graphic designing, in-silico experiment of any kind etc.3Ds Max and AutoCAD 

3D modelers being more artists than animators, they find work in myriad fields such as excavation for geological studies, civil engineers, healthcare, aviation, strategists in the armed forces and more. Even a crime scene is a potential area for modeling and understanding facts.

Character Rigger:

Ever wondered how the characters in animated movies do obviously crazy stunt but still manage to keep themselves as also the scene in one piece? They never seem to be out-of-pace despite the obvious over-the-top action!
Thank the Character Rigger for this. They are the folks who minutely study the physicality of the onscreen character including the latter’s anatomy and physiology and gel this with the environment so as to derive actions that doesn’t look loud and over-the-top! Anatomy here is of primary importance and a detailed study of the same is carried out to get the best of the character.
Coming to their assistance are some really cool software programs like Motion Builder, Maya and Python. Given their stature within a set-up, they not only assist in the production of animated characters but also assist in fine-tuning and creating software products which suffice their needs.

Usual place of employment? Well, you find them wherever animated characters are produced, be it an animation studio, a games studio, software companies or web designers.

Digital Painter

Working as a part of the production team at animation companies, film production and gaming companies which may, amongst others, include color key artists, compositors and color stylist, a Digital Painter adds colors to 2D animation whether on paper or on a computer and 3D digital images. Their profile necessitates that they have a sharp eye for details re situation and colors. Their activity may include, amongst other things, first cleaning the images which come to them and then using programs like Opus, Illustrator and Photoshop add color to the images.

Do these jobs sound interesting? If so, do contact us at http://www.veda-edu.com/ to know more!

And yes, the hunt does not end only here! There is more to animation than meets the eye!

So, keep your eyes peeled for more interesting info regarding careers in animation and VFX!

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Indian Animation Industry – Animation and Gaming are big businesses in India. The former’s CAGR is close to 25% year on year whereas the latter, hold your breath! grows at a CAGR of 49%! If this is not growth, what is? In absolute terms it grew from INR 61000 crores in 2007 to INR 105200.00 crores in 2013.UG & PG Animation Degree
What have been the main growth engines? These have been the overall increase in the business world wide, part of which gets funneled into India as well. The next has been a huge, trained workforce which by western standards, continues to be very, very cheap but guarantees the best in term of results. As regards gaming, the increase besides the points mentioned here, has also been due to the humongous increase in the demand within the country from various sources be it the traditional mediums like the TV and computers to newer sources like the mobile phones, smart phones, tabs and lap-tops.

Most of the growth in animation business in India has been due to the outsourcing of specific activity to India in a big way. From part players, we are now slowly the centre stage players in this field. This kind of a growth though is not forthcoming from within the country with very limited number of animation films being made for Indian audience. A recent survey terms this as an Indian mentality to spend more on movies and much less on animation as it is still looked upon as stuff for kid’s entertainment. Also, most Indian toons are far too preachy since most find their origins in our mythology and history and very few dealing with contemporary subjects which may be the reason the Far East and the West are still ahead in terms of content given that they rate originality above everything. On this front too, things may change with the change in viewer’s tastes.

Example of some great Animation work by Indian Animation experts.

Life of Pi!VFX

Worth every penny (or pai if you are Indian!) put behind it, this then is the perfect example of animation bring to life, life! A beautiful story which would not have been possible had animation technology not intervened.

At the time of its release, it came as a surprise for most Indians that part of the special effects was brought about by a Bangalore-based Animation studio by the name of Technicolor India.

Another noteworthy movie made possible by this animation studio is “Prometheus”, a somewhat kind of prequel to the 1979 blockbuster, “Aliens”. The former also did good business of USD 403.30 million.

Hoping for the best. Three cheers for the Indian Animation Industry!

Next, we bring to you a feature on the Best Animation Institutes in India!

Till then, enjoy your teens and toons!

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It all started with this one man. Walt Disney. He gave birth to an art which otherwise may have remained static as paintings on any wall. His artistry and foresight put life into hand-sketched forms and created something the world never saw before and has not forgotten ever since. In fact, it has only grown over the years to become an industry which boasts of multi billion USDs worth of business. Supporting this art form in no small measure now are computers, machines, software and mechanization of unthinkable kinds.

2D & 3D AnimationWhen it started off, animation had only a graphic artist making the sketches and someone to roll it together to bring out the effect of movement. All that is now as old as the long-dead-and-gone dinosaurs. Today, with technology, money and manpower, animation rivals (if not dwarfs!) real-life movies with its sheer variety. In fact, it is the normal movies which look-up to animation to help out with difficult-to-do scenes!
Animation was earlier synonymous with entertainment and nothing beyond. Imagine a mickey mouse showing you how to use industrial safety shoes or for that matter, how to correctly fly an aeroplane!

image of bsc animation courses in pune at VEDA

In the first of a series, we present the varied employment opportunities that this amazing industry is bringing fore.
Color Key Artist: Imagine doing an animation on the Taj Mahal where the Taj itself is anything but white! Or doing an underwater scene where the color of the sea is anything but watery! Well, here is where the color key artist comes in. Called variedly as the background painter or look development arstist, the specialize in preparing schemes which go with various light patterns. They also do light rigging.
Compositing Artists: They are the internal vigilance of any animation studio. Also called fault finder, they primarily add the finishing touches to any animation work after carefully looking to find, yes, faults and slip-ups. It is not as simple as it sounds. Picking out finely ingrained faults need an eye for details + knowledge of some complex softwares like Adobe After Effects, Nuke, Shake, Clipgenerator, IFF, Motion. They work in tandem with practically the entire production department like lighting, fx, illustration etc. to get a product that is error free.

Concept artists: Next to the originator of the ideas based on which an animated series is produced, this one tries to keep the whole flow of the idea as close to the original script and idea as possible. They are the arty kind who work with anything from charcoal to pencils and paper to very advanced software. From stuff meant for the military to environment to movies, you find them in any efforts to make animations whether in ad agencies, graphic designers, animation and gaming studios and even printers and publication companies. And yes, with animation growing they way it is, they even work with architects and interior designiers!

Like we mentioned before, these constitute only the tip of the iceberg which comprises the employability in the animation industry.
Watch this space….

Animators: create 2D and 3D images in motion for animated films
3D Modellers: 3D modelers create models for video games

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Size matters! Or does it?

Ask Goliath what he felt on being hit by someone much smaller than him.

These, then are the strange ways of the world.

Something similar seems to be happening with the world of animation. Remember the movie Ice Age? Well, it comes from a relatively little-known studio called Blue Sky.UG & PG Animation Degree

Relatively because it is still some distance from production houses like Disney, DreamWorks Animation, Pixar and Industrial Sound and Lights but it is still in the reckoning due to its pedigree. It is part of the 20th Century Fox production house!

With close to a dozen full-length 2D films like the Ice Age the Rio series, it is still a dwarf when compared to the biggies in the field. Financially their products especially the Ice Age series has had a mixed response some details of which are mentioned below.

Film

Year of release

Budgeted costs

Earnings

Ice Age (Academy Award for Best Animated Feature) 2002 USD 59 million USD 383 million
Ice Age: The Meltdown 2006 USD 80 million USD 655  million
Ice Age: Dawn of the Dinosaurs 2009 USD 90 million USD 886  million
Ice Age: Continental Drift (best earning in the Animated category ever) 2012 USD 95 million USD 877  million

 

It all started in the year 1987 when Chris Wedge, Carl Ludwig, Dr. Eugene Troubetzkoy, Alison Brown, David Brown and Michael Ferraro ex employees at Disney started Blue Sky and continued with animation in advertisements for a range of products ranging from Chrysler to Mars chocolates to General Foods.

This continued for a decade when in the year 1997, 20th Century Fox’s VIFIX bought over the company. Ever since they have done animation work for movies like The X-Files, Blade, Armageddon, Titanic and Alien: Resurrection.

Their mantra for success? Stories that anyone anywhere in the world can related with + locales and content being the same order! The Ice Age series are a case in point. Everyone everywhere on the earth knows about it and can relate to it! 

MayaIf Market pundits are to be believed, Blue Sky’s products seem to be making more money outside North America, the producer’s traditional market in places like Europe, Russia and Far East.  The first in the Rio series grossed up USD 341 million overseas against much less at home! And this seems the case for practically all of their offerings.

What can we expect in the near future?  2015 shall see two releases. The fifth Ice Age film will likely be released in mid 2015 and the year-end will see another feature named Peanuts.

We end with the hope that the sky remains deep-blue for this intrepid animator!

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Television viewers in the time of the grand-old Doordarshan when satellite and DTH were alien, would remember a small DAVP animation snippet which showcased the ill-effects of deforestation and how unity could solve the problem. Titled “Ek Anek Aur Ekta” with a very beautiful song starting with the words “Ek Chidiya, Anek Chidiyan….” it became quite a hit due to its sheer naivety, innocence and simplicity. Released in the year 1974, it was one of the most remembered animation short film in India.

2D & 3D AnimationAnimation came to India initially due to the initiative of the Ministry of Information and Broadcasting under the Government of India. It was in the year 1956 that under the American Technical Co-Operation mission, the Government of India invited Clair Weeks of Disney Studios to help in the setting-up of India’s first animation studio. They also made India’s first animation film titled “The Banyan Deer” in the year 1957.

Things never looked back ever since though animation in the Indian context did not catch-up the way movies did. Short snippets like the one mentioned above were churned out intermittently though.

Economic liberalization seemed to have brought with it winds of change which mirrored the more mature markets in the west. Another noteworthy trend in the history of animation was that it started-off with television serials which 20-25 years back had limited budgets and were forced to use animation to cut cost and present the footage in a particular manner. Another interesting trend which enhanced the appeal of animation in India was (and still is) the use of history, mythology and folk-lore. Given India’s cultural depth, it was only a matter of time before subjects like Ramayana, Mahabharata, Lives of legends like Shivaji, Ranapratap etc would find its animated avatars whether in 2D or 3D.

M.A. in Multimedia Animation The year 1986 saw Director Suddhasattwa Basu’s animated television serial “Ghayab Aaya”. The last two decades beginning with the year 1992 has seen a steady stream of animated serials like “The Ramayana- Legend of Prince Ram”. Mentioned below is an exhaustive list in chronological order of Indian Animation / Indian Animated Cartoons series which would surely give you an idea of its significance:

Ramayana: The Legend of Prince Rama (1992)

Pandavas – The Five Warriors (2000)

Bhagmati – The Queen of Fortune First Live Action Animated Feature Film (2005)

Hanuman (2005)

 

The legend of Lord Buddha (animated film) (2005)

Kittu (2006)

Krishna (2006)

Return of Hanuman (2007)

Dashavatar (2008 film) (2008)

Ghatothkach (2008)

Cheenti Cheenti Bang Bang (2008)

Jumbo (2008)

Bal Ganesh (2007)

Lav Kush – The Warrior Twins (2010)

Toonpur Ka Superrhero (2010)

Ramayana: The Epic (2010)

Koochie Koochie Hota Hain (2011)

Alibaba Aur 41 Chor (2011)

Arjun – The Warrior Prince (2012)

Delhi Safari (2012)

My home is Green (2011)

Chintu Skool (2011)

Sons of Ram (2012)

Once Upon a Time (2013 film) (2013)

Mahabharat (2013 film) (2013)

Delhi Safari (2012)

Bal Ganesh 2 (2009)

Chhota Bheem and the Curse of Damyaan (2012)

Chhota Bheem and the Throne of Bali (2013)

Super K – The Movie (2011)

Lava Kusa: The Warrior Twins (2010)

Baru The Wonder Kid (2010)image of bsc animation courses in pune at VEDA

The Green Chic – Finding Dad (2011)

Crackers (2011 film) (2011)

Pangaa Gang (2010)

Mighty Raju : Rio Calling (2014)

 

The above list does show that despite its popularity, animation in India continues to be a television phenomenon but that is changing with bigger budgets, better software, trained manpower in plenty and availability of final products at competitive prices. The last is of particular importance as till a while back the animation work was done in the west which invariably was expensive and thus restricted its usage to select big budgeted movies. The recent presence of quality work within India at competitive prices means that in times to come, we shall see in good numbers, full-length 2D/ 3D animation movies and serials of a very, very high standard. Case in point? King Khan’s movies like RA One and Om-Shanti-Om which created new records on the box office!

 

So…dim your lights, wear your 3D spectacles and …..enjoy the spectacle!

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He came, he saw and he is in the process of conquering! His name? Sharukh Khan!

Also called King Khan in entertainment circles, his Dreamz Unlimited with Juhi Chawla and Aziz Mirza is now the red-hot Red Chillies Entertainments.

It is said of the Khan that he has a nose for money which can be seen in the way Red Chillies Entertainments is structured. Starting out as a producer for Farah Khan’s debut film “Main Hoon Na” in 2004, it has now branched into five entities which cater to five distinct areas in the entertainment industry.  These are

Nuke Red Chillies entertainments, the main brand. It deals with the production of all kinds of movies be they full length like “Main Hoon Na”, “Paheli” or “Billu” to commercials and advertisements for myriad products like a “santoor soap” or “lux cozy undergarments” to specialized events like the opening ceremony of the Pepsi IPL 2013 where they did the entire activity from planning to getting the stars on the stage (no prizes for guessing who the main star was! The Khan himself!) to recording all the jing-bang to its promotion. All these get done under one roof!

A visual effects studio known as Red Chillies VFX, formed in 2005, this division today employs over 150 people- the largest in any single entity under the Red Chillies banner and has done some pioneering work in the field of visual effects, animation and VFX. Case-in-point? Movies like “Ra-One” and “Om-Shanti-Om”. “Ra-One” till date has no comparison in India as regards VFX and had swept all the major awards in the year of its release. Scenes within another movie, OSO were also created using VFX and the results were for all to see. It too won accolades within and outside the country. Besides making full-length VFZ and animation assisted movies on their own, Red Chillies VFX also farms out these capacities to others as was the case with  Chak De India, Krrish 3, Don – The Chase Begins Again, Dostana and De Dana Dan to name a few

A Television programs production division under the name Red Chillies Idiot Box, which as of now is mainly into chat-shows featuring cine artists besides innovative formats like showing the day-to-day and minute-by-minute lives of these stars.

An equipment Leasing division which farms out cameras, editing and sound recording equipment to other producers and film makers.

Stakes in the Indian Premier League cricket team, Kolkata Knight Riders. With this acquisition, the world of sports, entertainment and advertisement has been merged into one seamless mass with each contributing to the growth of the other.

In terms of work, the first four cater to various facets of film making and entertainment. The last deals with forming and sponsorship league cricket teams in the latest avatar of cricket called 20-20.

VFXRed Chillies Entertainments has completely changed the way entertainment is promoted. With so many (and sometimes unrelated) activities happening under one roof, cross advertising has become the order of the day. No one is complaining as everybody wins!

His wife, the charismatic Ms Gauri Khan is his partner in most of these ventures besides other actors and professionals who too contribute to the growth of this enterprise.

Red Chillies Entertainments was ranked as the third, fifth and seventh most powerful production house in Bollywood in 2007, 2008 and 2009 respectively.

Red chillies, bringing cheers without tears!!

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VEDA, known for its prowess in producing some of the best Animation Artists in India from its well established academy at Azam Campus in Pune has done it again !
M.A. in Multimedia Animation Our students have secured a 100% pass out result in their First Year M.A in Multimedia held in the Month of February 2014 and that is not all !
Out of 7 students who appeared for the exam 2 are distinction holder !!
Nayana Sonar with 76.6% and Arunkumar T with 76%
VEDA, its Management, Faculty, Staff and students congratulate the pass out and wish them all the very best in all their future endeavors.
You want success and that too with flying colors ? Become a VEDAist !!

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VEDA Announces a FREE 3 days Interactive Workshop on Cartoon Character designing from concept art to final 3D output.
M.A. in Multimedia Animation Workshop dates – 20, 21 and 23 of June
Venue – PAI ILS, Azam Campus
Time – 10:30 AM to 5:30 PM
Ms Rukhsana Sayyed will the Workshop co-coordinator, all VEDA students have to register their names to Ms Rukhsana.