Indian Animation Industry – Animation and Gaming are big businesses in India. The former’s CAGR is close to 25% year on year whereas the latter, hold your breath! grows at a CAGR of 49%! If this is not growth, what is? In absolute terms it grew from INR 61000 crores in 2007 to INR 105200.00 crores in 2013.
What have been the main growth engines? These have been the overall increase in the business world wide, part of which gets funneled into India as well. The next has been a huge, trained workforce which by western standards, continues to be very, very cheap but guarantees the best in term of results. As regards gaming, the increase besides the points mentioned here, has also been due to the humongous increase in the demand within the country from various sources be it the traditional mediums like the TV and computers to newer sources like the mobile phones, smart phones, tabs and lap-tops.
Most of the growth in animation business in India has been due to the outsourcing of specific activity to India in a big way. From part players, we are now slowly the centre stage players in this field. This kind of a growth though is not forthcoming from within the country with very limited number of animation films being made for Indian audience. A recent survey terms this as an Indian mentality to spend more on movies and much less on animation as it is still looked upon as stuff for kid’s entertainment. Also, most Indian toons are far too preachy since most find their origins in our mythology and history and very few dealing with contemporary subjects which may be the reason the Far East and the West are still ahead in terms of content given that they rate originality above everything. On this front too, things may change with the change in viewer’s tastes.
Example of some great Animation work by Indian Animation experts.
Worth every penny (or pai if you are Indian!) put behind it, this then is the perfect example of animation bring to life, life! A beautiful story which would not have been possible had animation technology not intervened.
At the time of its release, it came as a surprise for most Indians that part of the special effects was brought about by a Bangalore-based Animation studio by the name of Technicolor India.
Another noteworthy movie made possible by this animation studio is “Prometheus”, a somewhat kind of prequel to the 1979 blockbuster, “Aliens”. The former also did good business of USD 403.30 million.
Hoping for the best. Three cheers for the Indian Animation Industry!
Next, we bring to you a feature on the Best Animation Institutes in India!
Till then, enjoy your teens and toons!