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Indian Animation Industry – Animation and Gaming are big businesses in India. The former’s CAGR is close to 25% year on year whereas the latter, hold your breath! grows at a CAGR of 49%! If this is not growth, what is? In absolute terms it grew from INR 61000 crores in 2007 to INR 105200.00 crores in 2013.UG & PG Animation Degree
What have been the main growth engines? These have been the overall increase in the business world wide, part of which gets funneled into India as well. The next has been a huge, trained workforce which by western standards, continues to be very, very cheap but guarantees the best in term of results. As regards gaming, the increase besides the points mentioned here, has also been due to the humongous increase in the demand within the country from various sources be it the traditional mediums like the TV and computers to newer sources like the mobile phones, smart phones, tabs and lap-tops.

Most of the growth in animation business in India has been due to the outsourcing of specific activity to India in a big way. From part players, we are now slowly the centre stage players in this field. This kind of a growth though is not forthcoming from within the country with very limited number of animation films being made for Indian audience. A recent survey terms this as an Indian mentality to spend more on movies and much less on animation as it is still looked upon as stuff for kid’s entertainment. Also, most Indian toons are far too preachy since most find their origins in our mythology and history and very few dealing with contemporary subjects which may be the reason the Far East and the West are still ahead in terms of content given that they rate originality above everything. On this front too, things may change with the change in viewer’s tastes.

Example of some great Animation work by Indian Animation experts.

Life of Pi!VFX

Worth every penny (or pai if you are Indian!) put behind it, this then is the perfect example of animation bring to life, life! A beautiful story which would not have been possible had animation technology not intervened.

At the time of its release, it came as a surprise for most Indians that part of the special effects was brought about by a Bangalore-based Animation studio by the name of Technicolor India.

Another noteworthy movie made possible by this animation studio is “Prometheus”, a somewhat kind of prequel to the 1979 blockbuster, “Aliens”. The former also did good business of USD 403.30 million.

Hoping for the best. Three cheers for the Indian Animation Industry!

Next, we bring to you a feature on the Best Animation Institutes in India!

Till then, enjoy your teens and toons!

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It all started with this one man. Walt Disney. He gave birth to an art which otherwise may have remained static as paintings on any wall. His artistry and foresight put life into hand-sketched forms and created something the world never saw before and has not forgotten ever since. In fact, it has only grown over the years to become an industry which boasts of multi billion USDs worth of business. Supporting this art form in no small measure now are computers, machines, software and mechanization of unthinkable kinds.

2D & 3D AnimationWhen it started off, animation had only a graphic artist making the sketches and someone to roll it together to bring out the effect of movement. All that is now as old as the long-dead-and-gone dinosaurs. Today, with technology, money and manpower, animation rivals (if not dwarfs!) real-life movies with its sheer variety. In fact, it is the normal movies which look-up to animation to help out with difficult-to-do scenes!
Animation was earlier synonymous with entertainment and nothing beyond. Imagine a mickey mouse showing you how to use industrial safety shoes or for that matter, how to correctly fly an aeroplane!

image of bsc animation courses in pune at VEDA

In the first of a series, we present the varied employment opportunities that this amazing industry is bringing fore.
Color Key Artist: Imagine doing an animation on the Taj Mahal where the Taj itself is anything but white! Or doing an underwater scene where the color of the sea is anything but watery! Well, here is where the color key artist comes in. Called variedly as the background painter or look development arstist, the specialize in preparing schemes which go with various light patterns. They also do light rigging.
Compositing Artists: They are the internal vigilance of any animation studio. Also called fault finder, they primarily add the finishing touches to any animation work after carefully looking to find, yes, faults and slip-ups. It is not as simple as it sounds. Picking out finely ingrained faults need an eye for details + knowledge of some complex softwares like Adobe After Effects, Nuke, Shake, Clipgenerator, IFF, Motion. They work in tandem with practically the entire production department like lighting, fx, illustration etc. to get a product that is error free.

Concept artists: Next to the originator of the ideas based on which an animated series is produced, this one tries to keep the whole flow of the idea as close to the original script and idea as possible. They are the arty kind who work with anything from charcoal to pencils and paper to very advanced software. From stuff meant for the military to environment to movies, you find them in any efforts to make animations whether in ad agencies, graphic designers, animation and gaming studios and even printers and publication companies. And yes, with animation growing they way it is, they even work with architects and interior designiers!

Like we mentioned before, these constitute only the tip of the iceberg which comprises the employability in the animation industry.
Watch this space….

Animators: create 2D and 3D images in motion for animated films
3D Modellers: 3D modelers create models for video games

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Size matters! Or does it?

Ask Goliath what he felt on being hit by someone much smaller than him.

These, then are the strange ways of the world.

Something similar seems to be happening with the world of animation. Remember the movie Ice Age? Well, it comes from a relatively little-known studio called Blue Sky.UG & PG Animation Degree

Relatively because it is still some distance from production houses like Disney, DreamWorks Animation, Pixar and Industrial Sound and Lights but it is still in the reckoning due to its pedigree. It is part of the 20th Century Fox production house!

With close to a dozen full-length 2D films like the Ice Age the Rio series, it is still a dwarf when compared to the biggies in the field. Financially their products especially the Ice Age series has had a mixed response some details of which are mentioned below.


Year of release

Budgeted costs


Ice Age (Academy Award for Best Animated Feature) 2002 USD 59 million USD 383 million
Ice Age: The Meltdown 2006 USD 80 million USD 655  million
Ice Age: Dawn of the Dinosaurs 2009 USD 90 million USD 886  million
Ice Age: Continental Drift (best earning in the Animated category ever) 2012 USD 95 million USD 877  million


It all started in the year 1987 when Chris Wedge, Carl Ludwig, Dr. Eugene Troubetzkoy, Alison Brown, David Brown and Michael Ferraro ex employees at Disney started Blue Sky and continued with animation in advertisements for a range of products ranging from Chrysler to Mars chocolates to General Foods.

This continued for a decade when in the year 1997, 20th Century Fox’s VIFIX bought over the company. Ever since they have done animation work for movies like The X-Files, Blade, Armageddon, Titanic and Alien: Resurrection.

Their mantra for success? Stories that anyone anywhere in the world can related with + locales and content being the same order! The Ice Age series are a case in point. Everyone everywhere on the earth knows about it and can relate to it! 

MayaIf Market pundits are to be believed, Blue Sky’s products seem to be making more money outside North America, the producer’s traditional market in places like Europe, Russia and Far East.  The first in the Rio series grossed up USD 341 million overseas against much less at home! And this seems the case for practically all of their offerings.

What can we expect in the near future?  2015 shall see two releases. The fifth Ice Age film will likely be released in mid 2015 and the year-end will see another feature named Peanuts.

We end with the hope that the sky remains deep-blue for this intrepid animator!

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Television viewers in the time of the grand-old Doordarshan when satellite and DTH were alien, would remember a small DAVP animation snippet which showcased the ill-effects of deforestation and how unity could solve the problem. Titled “Ek Anek Aur Ekta” with a very beautiful song starting with the words “Ek Chidiya, Anek Chidiyan….” it became quite a hit due to its sheer naivety, innocence and simplicity. Released in the year 1974, it was one of the most remembered animation short film in India.

2D & 3D AnimationAnimation came to India initially due to the initiative of the Ministry of Information and Broadcasting under the Government of India. It was in the year 1956 that under the American Technical Co-Operation mission, the Government of India invited Clair Weeks of Disney Studios to help in the setting-up of India’s first animation studio. They also made India’s first animation film titled “The Banyan Deer” in the year 1957.

Things never looked back ever since though animation in the Indian context did not catch-up the way movies did. Short snippets like the one mentioned above were churned out intermittently though.

Economic liberalization seemed to have brought with it winds of change which mirrored the more mature markets in the west. Another noteworthy trend in the history of animation was that it started-off with television serials which 20-25 years back had limited budgets and were forced to use animation to cut cost and present the footage in a particular manner. Another interesting trend which enhanced the appeal of animation in India was (and still is) the use of history, mythology and folk-lore. Given India’s cultural depth, it was only a matter of time before subjects like Ramayana, Mahabharata, Lives of legends like Shivaji, Ranapratap etc would find its animated avatars whether in 2D or 3D.

M.A. in Multimedia Animation The year 1986 saw Director Suddhasattwa Basu’s animated television serial “Ghayab Aaya”. The last two decades beginning with the year 1992 has seen a steady stream of animated serials like “The Ramayana- Legend of Prince Ram”. Mentioned below is an exhaustive list in chronological order of Indian Animation / Indian Animated Cartoons series which would surely give you an idea of its significance:

Ramayana: The Legend of Prince Rama (1992)

Pandavas – The Five Warriors (2000)

Bhagmati – The Queen of Fortune First Live Action Animated Feature Film (2005)

Hanuman (2005)


The legend of Lord Buddha (animated film) (2005)

Kittu (2006)

Krishna (2006)

Return of Hanuman (2007)

Dashavatar (2008 film) (2008)

Ghatothkach (2008)

Cheenti Cheenti Bang Bang (2008)

Jumbo (2008)

Bal Ganesh (2007)

Lav Kush – The Warrior Twins (2010)

Toonpur Ka Superrhero (2010)

Ramayana: The Epic (2010)

Koochie Koochie Hota Hain (2011)

Alibaba Aur 41 Chor (2011)

Arjun – The Warrior Prince (2012)

Delhi Safari (2012)

My home is Green (2011)

Chintu Skool (2011)

Sons of Ram (2012)

Once Upon a Time (2013 film) (2013)

Mahabharat (2013 film) (2013)

Delhi Safari (2012)

Bal Ganesh 2 (2009)

Chhota Bheem and the Curse of Damyaan (2012)

Chhota Bheem and the Throne of Bali (2013)

Super K – The Movie (2011)

Lava Kusa: The Warrior Twins (2010)

Baru The Wonder Kid (2010)image of bsc animation courses in pune at VEDA

The Green Chic – Finding Dad (2011)

Crackers (2011 film) (2011)

Pangaa Gang (2010)

Mighty Raju : Rio Calling (2014)


The above list does show that despite its popularity, animation in India continues to be a television phenomenon but that is changing with bigger budgets, better software, trained manpower in plenty and availability of final products at competitive prices. The last is of particular importance as till a while back the animation work was done in the west which invariably was expensive and thus restricted its usage to select big budgeted movies. The recent presence of quality work within India at competitive prices means that in times to come, we shall see in good numbers, full-length 2D/ 3D animation movies and serials of a very, very high standard. Case in point? King Khan’s movies like RA One and Om-Shanti-Om which created new records on the box office!


So…dim your lights, wear your 3D spectacles and …..enjoy the spectacle!

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He came, he saw and he is in the process of conquering! His name? Sharukh Khan!

Also called King Khan in entertainment circles, his Dreamz Unlimited with Juhi Chawla and Aziz Mirza is now the red-hot Red Chillies Entertainments.

It is said of the Khan that he has a nose for money which can be seen in the way Red Chillies Entertainments is structured. Starting out as a producer for Farah Khan’s debut film “Main Hoon Na” in 2004, it has now branched into five entities which cater to five distinct areas in the entertainment industry.  These are

Nuke Red Chillies entertainments, the main brand. It deals with the production of all kinds of movies be they full length like “Main Hoon Na”, “Paheli” or “Billu” to commercials and advertisements for myriad products like a “santoor soap” or “lux cozy undergarments” to specialized events like the opening ceremony of the Pepsi IPL 2013 where they did the entire activity from planning to getting the stars on the stage (no prizes for guessing who the main star was! The Khan himself!) to recording all the jing-bang to its promotion. All these get done under one roof!

A visual effects studio known as Red Chillies VFX, formed in 2005, this division today employs over 150 people- the largest in any single entity under the Red Chillies banner and has done some pioneering work in the field of visual effects, animation and VFX. Case-in-point? Movies like “Ra-One” and “Om-Shanti-Om”. “Ra-One” till date has no comparison in India as regards VFX and had swept all the major awards in the year of its release. Scenes within another movie, OSO were also created using VFX and the results were for all to see. It too won accolades within and outside the country. Besides making full-length VFZ and animation assisted movies on their own, Red Chillies VFX also farms out these capacities to others as was the case with  Chak De India, Krrish 3, Don – The Chase Begins Again, Dostana and De Dana Dan to name a few

A Television programs production division under the name Red Chillies Idiot Box, which as of now is mainly into chat-shows featuring cine artists besides innovative formats like showing the day-to-day and minute-by-minute lives of these stars.

An equipment Leasing division which farms out cameras, editing and sound recording equipment to other producers and film makers.

Stakes in the Indian Premier League cricket team, Kolkata Knight Riders. With this acquisition, the world of sports, entertainment and advertisement has been merged into one seamless mass with each contributing to the growth of the other.

In terms of work, the first four cater to various facets of film making and entertainment. The last deals with forming and sponsorship league cricket teams in the latest avatar of cricket called 20-20.

VFXRed Chillies Entertainments has completely changed the way entertainment is promoted. With so many (and sometimes unrelated) activities happening under one roof, cross advertising has become the order of the day. No one is complaining as everybody wins!

His wife, the charismatic Ms Gauri Khan is his partner in most of these ventures besides other actors and professionals who too contribute to the growth of this enterprise.

Red Chillies Entertainments was ranked as the third, fifth and seventh most powerful production house in Bollywood in 2007, 2008 and 2009 respectively.

Red chillies, bringing cheers without tears!!

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VEDA, known for its prowess in producing some of the best Animation Artists in India from its well established academy at Azam Campus in Pune has done it again !
M.A. in Multimedia Animation Our students have secured a 100% pass out result in their First Year M.A in Multimedia held in the Month of February 2014 and that is not all !
Out of 7 students who appeared for the exam 2 are distinction holder !!
Nayana Sonar with 76.6% and Arunkumar T with 76%
VEDA, its Management, Faculty, Staff and students congratulate the pass out and wish them all the very best in all their future endeavors.
You want success and that too with flying colors ? Become a VEDAist !!

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VEDA Announces a FREE 3 days Interactive Workshop on Cartoon Character designing from concept art to final 3D output.
M.A. in Multimedia Animation Workshop dates – 20, 21 and 23 of June
Venue – PAI ILS, Azam Campus
Time – 10:30 AM to 5:30 PM
Ms Rukhsana Sayyed will the Workshop co-coordinator, all VEDA students have to register their names to Ms Rukhsana.

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image of web desiging courses in pune at VEDACollege of Visual Effects,Design & Art is holding an Admission Counseling Session in Mumbai for HSC passed students of 2013-14 regarding career opportunities in Multimedia and Animation.
Venue – Office No-2, Ground floor, Ganga keshav SO,Hanuman Road, Cross Road No.1, Opp- Lakme salon, Vile Parle (E), Mumbai- 400057.
Time – 10 AM to 6:30 PM
Date – Sunday 22nd June 2014
Of special interest would be the B.Sc Animation course, a 3 year degree course recognized by the University!
Be there and meet the charismatic Principal of the College, Mr Rishi Aacharya along with the admission staff.
Good luck and hope to see you soon!

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UG & PG Animation DegreeThis is to inform all First Year YCMOU students that your practical exams are starting from 4th June 2014.
Venue – PAI International Learning Solutions, Azam Campus.
Practical Dates – 04-06-2014 to 07-06-2014
Practical Timing – 10 A.M to 5 P.M
All the students are requested to carry your hall tickets and ID cards with you.

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VEDA Incubation Centre was inaugurated by principal Prof. Rishi Aacharya in the presence of the faculties and the students at a ceremony on May 6, 2014. The main purpose of this incubation centre will be to assist the final year B.Sc. & M.A. students to develop their individual portfolio.  This class will be held between 3 P.M. to 5 P.M. The students will be guided by their faculties. It is compulsory for the respective batches to attend it. All the Nuke students attending this special class will get certificate and upper-hand during the placement round.

Portfolio is necessary for any animation and graphics student to showcase their work and on the basis of that, they will get jobs in the industry. In this class, the students get to solve their queries with their faculties on a one-to-one basis. They are allocated extra hours to chiefly focus on developing their best portfolio.

All the best!!!