He came, he saw and he is in the process of conquering! His name? Sharukh Khan!
Also called King Khan in entertainment circles, his Dreamz Unlimited with Juhi Chawla and Aziz Mirza is now the red-hot Red Chillies Entertainments.
It is said of the Khan that he has a nose for money which can be seen in the way Red Chillies Entertainments is structured. Starting out as a producer for Farah Khan’s debut film “Main Hoon Na” in 2004, it has now branched into five entities which cater to five distinct areas in the entertainment industry. These are
Red Chillies entertainments, the main brand. It deals with the production of all kinds of movies be they full length like “Main Hoon Na”, “Paheli” or “Billu” to commercials and advertisements for myriad products like a “santoor soap” or “lux cozy undergarments” to specialized events like the opening ceremony of the Pepsi IPL 2013 where they did the entire activity from planning to getting the stars on the stage (no prizes for guessing who the main star was! The Khan himself!) to recording all the jing-bang to its promotion. All these get done under one roof!
A visual effects studio known as Red Chillies VFX, formed in 2005, this division today employs over 150 people- the largest in any single entity under the Red Chillies banner and has done some pioneering work in the field of visual effects, animation and VFX. Case-in-point? Movies like “Ra-One” and “Om-Shanti-Om”. “Ra-One” till date has no comparison in India as regards VFX and had swept all the major awards in the year of its release. Scenes within another movie, OSO were also created using VFX and the results were for all to see. It too won accolades within and outside the country. Besides making full-length VFZ and animation assisted movies on their own, Red Chillies VFX also farms out these capacities to others as was the case with Chak De India, Krrish 3, Don – The Chase Begins Again, Dostana and De Dana Dan to name a few
A Television programs production division under the name Red Chillies Idiot Box, which as of now is mainly into chat-shows featuring cine artists besides innovative formats like showing the day-to-day and minute-by-minute lives of these stars.
An equipment Leasing division which farms out cameras, editing and sound recording equipment to other producers and film makers.
Stakes in the Indian Premier League cricket team, Kolkata Knight Riders. With this acquisition, the world of sports, entertainment and advertisement has been merged into one seamless mass with each contributing to the growth of the other.
In terms of work, the first four cater to various facets of film making and entertainment. The last deals with forming and sponsorship league cricket teams in the latest avatar of cricket called 20-20.
Red Chillies Entertainments has completely changed the way entertainment is promoted. With so many (and sometimes unrelated) activities happening under one roof, cross advertising has become the order of the day. No one is complaining as everybody wins!
His wife, the charismatic Ms Gauri Khan is his partner in most of these ventures besides other actors and professionals who too contribute to the growth of this enterprise.
Red Chillies Entertainments was ranked as the third, fifth and seventh most powerful production house in Bollywood in 2007, 2008 and 2009 respectively.
Red chillies, bringing cheers without tears!!