Size matters! Or does it?
Ask Goliath what he felt on being hit by someone much smaller than him.
These, then are the strange ways of the world.
Relatively because it is still some distance from production houses like Disney, DreamWorks Animation, Pixar and Industrial Sound and Lights but it is still in the reckoning due to its pedigree. It is part of the 20th Century Fox production house!
With close to a dozen full-length 2D films like the Ice Age the Rio series, it is still a dwarf when compared to the biggies in the field. Financially their products especially the Ice Age series has had a mixed response some details of which are mentioned below.
Year of release
|Ice Age (Academy Award for Best Animated Feature)||2002||USD 59 million||USD 383 million|
|Ice Age: The Meltdown||2006||USD 80 million||USD 655 million|
|Ice Age: Dawn of the Dinosaurs||2009||USD 90 million||USD 886 million|
|Ice Age: Continental Drift (best earning in the Animated category ever)||2012||USD 95 million||USD 877 million|
It all started in the year 1987 when Chris Wedge, Carl Ludwig, Dr. Eugene Troubetzkoy, Alison Brown, David Brown and Michael Ferraro ex employees at Disney started Blue Sky and continued with animation in advertisements for a range of products ranging from Chrysler to Mars chocolates to General Foods.
This continued for a decade when in the year 1997, 20th Century Fox’s VIFIX bought over the company. Ever since they have done animation work for movies like The X-Files, Blade, Armageddon, Titanic and Alien: Resurrection.
Their mantra for success? Stories that anyone anywhere in the world can related with + locales and content being the same order! The Ice Age series are a case in point. Everyone everywhere on the earth knows about it and can relate to it!
If Market pundits are to be believed, Blue Sky’s products seem to be making more money outside North America, the producer’s traditional market in places like Europe, Russia and Far East. The first in the Rio series grossed up USD 341 million overseas against much less at home! And this seems the case for practically all of their offerings.
What can we expect in the near future? 2015 shall see two releases. The fifth Ice Age film will likely be released in mid 2015 and the year-end will see another feature named Peanuts.
We end with the hope that the sky remains deep-blue for this intrepid animator!